If you’re one of the many Utah Jazz fans who were disappointed with the rebrand two years ago and the introduction of highlighter yellow to the Jazz color palette, today is a day for rejoicing.
Out with the yellow and in with the new
The Jazz announced the next evolution of their rebranding process Wednesday morning and are leaning heavily into what the fans have loved the most about the last few decades of Jazz jerseys and merchandising — purple, mountains and the J Note.
The Jazz scrapped their infamous highlighter yellow jerseys halfway through last season and they won’t be returning (much to the chagrin of Lauri Markkanen, who is on record as yellow’s biggest fan).
During the 2024-25 season, the Jazz will begin a transition into what they believe will become the team’s official color palette of the future — midnight black, mountain purple and sky blue. The team will start out the season wearing the white and black uniforms (with highlighter yellow features) that were worn last season as well as a new purple city edition uniform, featuring gradient mountains with accents of sky blue.
In January 2025, the team will introduce a new black statement edition uniform and say goodbye forever to the black and yellow uniforms. The new black uniforms feature gray and gradient mountains with accents of purple and sky blue.
Then, beginning in the 2025-26 season, the Jazz will carry over the newly introduced black uniforms and will have completely phased out yellow. They will roll out new white and purple uniforms, all featuring mountains on the chest in gradient coloring.
‘Mountain basketball’
The transition away from yellow and toward a brand identity that the Jazz feel makes sense and gives fans what they want is encapsulated in what the Jazz are calling “mountain basketball.” The idea is not only literal, but should also give fans a sense of pride when they see or wear Jazz gear.
One of the most unique things about the Jazz is their Junior Jazz program, which is the largest youth program in the NBA and brings together tens of thousands of kids around the state to play basketball. That actually became quite important as the Jazz were wanting to roll out these new jerseys.
Since the Jazz weren’t ready to start production on the NBA jerseys for both the 2024-25 and 2025-26 seasons and didn’t want to just make an announcement with mockups and graphics, and because they needed to make the Junior Jazz jerseys anyway and always want those to be closely linked to what the Jazz will be wearing, they enlisted the help of 50 current and former Junior Jazz players to model the new looks and be the face of the mountain basketball campaign.
During the photoshoot with the Junior Jazz players, the Jazz crew went to Ridge View Elementary School in Herriman, Fort Herriman Middle School and Churchill Junior High in Millcreek with Mount Olympus in view. The thought was that not only would the mountains and picturesque views from local basketball courts get across the vibe that was intended, but that the Junior Jazz represent a stage in a process (think mountains, climbing, reaching the next peak or the next stage, evolving, etc.).
When can fans buy the new gear?
The Jazz haven’t set out any specific dates for when fans will be able to get their hands on the new jerseys, but a Jazz spokesperson said that fans can expect the new city edition uniforms to go on sale in fall 2024 and the statement edition to be available early in 2025, aligning with the times when the players will be wearing them.
The jersey designs that are expected to come out in the 2025-26 season will not be available until they debut with the team officially.
A select variety of mountain basketball merch is available now from the team store, according to a Wednesday Instagram post.
Why now?
Jazz owner Ryan Smith and many members of the branding team have admitted that the Jazz rebrand would be an evolution and that they know things weren’t perfect when they first launched in 2022. In this new iteration, they set out to bring together things that made the Jazz unique.
Over the last couple of years, they’ve taken a lot of feedback from fans — some solicited and some freely given. That’s been taken into consideration and the Jazz wanted everyone to know that they are listening.
Usually jersey launches come a little later in the summer and they usually don’t come out showing multiple years at a time. But the Jazz wanted to show that there is a complete vision and a place that they want this branding process to end up. So, rather than slow-rolling out things over the next couple of years, they wanted to introduce the completed idea all at once.
There you have it. Goodbye, highlighter yellow. Hello, mountain basketball.
The new black uniforms feature gray and gradient mountains with accents of purple and sky blue. Then, beginning in the 2025-26 season, the Jazz will carry over the newly introduced black uniforms and will have completely phased out yellow.
'We want to move away from the Jazz Mardi Gras colors now because we still feel like that belongs to New Orleans. We've adopted it as our colors, but it's never felt proprietary to our team,'" O'Grady remembered. Utah wanted something that felt, well, more Utah.
In the 2025-26 season, the team will fully transition from the yellow, black and white looks to introduce new Association and Icon Edition uniforms. A black Statement Edition uniform introduced in 2024 will stay in the mix, while a new City Edition uniform will be revealed later.
On Wednesday, the Utah Jazz unveiled new uniforms for the 2024-25 and 2025-26 seasons. Being phased out is the “Spotlight Yellow” color the team wore in recent years, and in comes a new “Mountain Basketball” theme that fully embraces purple as the Jazz's primary color moving forward.
During the 2024-25 season, the Jazz will wear four uniforms – two new designs and two existing jerseys. The team will wear the current Association Edition jersey – white with the black Jazz Note centerpiece and yellow detail – for the full season.
They were originally from New Orleans, Louisiana in the late 1970s. Jazz music is popular in New Orleans, and the team was named the Jazz when it was in New Orleans. The team kept the name when it moved to Utah. The Jazz are in Salt Lake City, Utah's capital, and they made it to the NBA Finals in 1997 and 1998.
The Jazz will phase yellow out of its color scheme ahead of the 2025-26 season, with Mountain Purple, Midnight Black, and Sky Blue becoming the team's official color palette.
A simple melody with hard driving rhythm gives you the Blues. Jazz, with lots of rhythm, some melody, and some harmony, is predominantly purple in color. Rap music, with lots of rhythm and some harmony, but little melody, is red in color.
Benjamin Moore's 2024 Color of the Year is Blue Nova, a cool and captivating shade of blue with the prettiest hint of violet. The intriguing color choice stems from the desire to travel both near and far — even outer space! This midtone blue has an almost cosmic quality that carries an adventurous spirit into the home.
The Utah Jazz colors HEX codes are #002B5C for navy, #00471B for green, and #F9A01B for yellow. The navy HEX color code for the Utah Jazz basketball team can be found below.
Next season, the yellow will no longer be part of the Jazz's branding. Utah's city edition jerseys in 2024-25 will be primarily purple with the recognizable mountain in the background and white Utah lettering and the number. In 2025-26, the team will have new primary jerseys for its icon and association editions.
The value of the National Basketball Association franchise Utah Jazz reached 3.09 billion U.S. dollars in 2023. This was an increase of over 50 percent from the previous year, when the figure stood at 2.025 billion U.S. dollars.
The Utah Jazz unveiled on Wednesday a new set of logos and jerseys slated to be released over the next two seasons. After shifting to black and yellow jerseys and logos ahead of the 2022-23 season, the team's revamped look is based on their new official colors: "mountain purple," "midnight black," and "sky blue."
In 2020, the Miller family sold what some thought it'd never sell—the Jazz— for a reported $1.66 billion, and the next year their car dealerships also for more than $3 billion, looking for business opportunities elsewhere.
In 1979 the franchise's financial difficulties led to a relocation to Salt Lake City, where it incongruously retained the name Jazz. Shortly before beginning its first season in Utah, the team traded for Adrian Dantley, who became the key figure in the Jazz's ascent to the upper echelon of the Western Conference.
Professional basketball finally returned to Salt Lake City when the NBA's New Orleans Jazz relocated there in 1979. The Jazz have played in Salt Lake City ever since. Of the three ABA teams that were left out of the ABA–NBA merger, the Stars are the only one to have eventually been replaced by an NBA team.
Introduction: My name is Fr. Dewey Fisher, I am a powerful, open, faithful, combative, spotless, faithful, fair person who loves writing and wants to share my knowledge and understanding with you.
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