Best Local SEO Marketing Courses & Resources | Hurrdat Marketing (2024)

Trying to learn local SEO or keep up-to-date with local search trends but not sure which resources you should use or who to trust? This guide rounds up the most reputable local SEO resources from industry leaders at varying price-points, skill levels, and topics, so you can be sure you’re learning the best from the best. Before you waste your money or time on an unvetted local SEO course, review these top local SEO training options that offer the most value and are actually worth your investment.

  • Local SEO Courses
  • Additional Local SEO Resources

Local SEO Courses

Whether you want to set up a Google Business Profile and optimize your local citations or understand link building, local keyword research, and other SEO best practices, here are ten great local SEO courses to consider.

Ahrefs Academy – Local SEO Course

  • Price: Free
  • Includes: Citation building, Google Business Profile, link building, local keyword research
  • Time Commitment: 1-2 hours
  • Receive Certification: No

Ahrefs Academy‘s Local SEO Course is a fantastic guide to boosting your business’ visibility in local search. This local SEO course offers participants a carefully curated list of instructional videos from the Ahrefs YouTube channel, breaking down everything from finding the right local keywords to optimizing your Google Business listing. Its user-friendly approach, real-world examples, and easy-to-understand content is what makes it one of the best educational tools for marketers looking to learn local SEO and for local business owners looking to stand out online.

BrightLocal Academy – How to Master Local Keyword Research

  • Price: Free
  • Includes: Local keyword research
  • Time Commitment: 2-3 hours
  • Receive Certification: Yes

Looking for a free SEO course about strategies that local businesses can use to rank higher in search results? Check out How to Master Local Keyword Research via BrightLocal Academy! This helpful step-by-step guide will teach new and experienced local SEOs the essential elements of local keyword research—from a basic understanding of the types of keywords and which ones to target to how you can naturally include them in content. For continued learning, BrightLocal Academy has many additional local SEO courses on competitor analyses, local SEO audits, and more.

Fiverr Learn – Local SEO: Put Your Business On The Map

  • Price: $52
  • Includes: Citation building, Google Business Profile, competitor research, link building, local keyword research
  • Time Commitment: 2-3 hours
  • Receive Certification: No, but a badge will appear on your Fiverr profile

With Local SEO: Put Your Business On The Map through Fiverr Learn, you’ll have everything you need to know about local SEO. This in-depth desktop and mobile-friendly course gives you knowledge on local search engine optimization tactics and hands-on techniques such as schema markup, image geotagging, technical SEO, NAP consistency, and much more. This local SEO course also offers participants real-world examples to go along with the teachings, as well as lifetime access to course materials and a 30-day money-back guarantee.

LinkedIn Learning – Learning Local SEO

  • Price: $24.99 course or memberships starting at $39.99/month (one-month free trial)
  • Includes: Google Business Profile, local keyword research, reputation management
  • Time Commitment: 1-2 hours
  • Receive Certification: Yes

For one of the best paid SEO courses that focuses on local search optimization, enroll in Learning Local SEO on LinkedIn Learning. This introductory-level course breaks down the basics of local SEO and how it differs from SEO. Additionally, it teaches business owners about building trust with their customers through review management, optimizing a local business website to be both user and search-friendly, and conducting keyword research to optimize for geotargeted keywords.

Moz Academy – Local SEO Certification

  • Price: $395
  • Includes: Competitor research, content creation, Google Business Profile, link building, local keyword research, reputation management
  • Time Commitment: 8-10 hours
  • Receive Certification: Yes

If you have a larger budget and more time to invest, the Local SEO Certification course by Moz Academy is one of the best ways to learn local SEO. This instructor-led option covers SEO fundamentals such as conducting a thorough analysis of local competitors, managing location data, and maintaining a positive online reputation for your business. Lessons include activities throughout the course, as well as a final exam to test your understanding. As an added convenience, the course provides an ongoing maintenance plan for local SEO strategy, and students retain access to all course materials for one year after registration.

Neil Patel – Local SEO Unlocked

  • Price: Free
  • Includes: Citation building, Google Business Profile, link building, local keyword research
  • Time Commitment: 1-2 hours
  • Receive Certification: Yes

A leader in the marketing industry, Neil Patel offers learners free local SEO training in Local SEO Unlocked. This detailed local SEO guide provides a variety of educational videos paired with downloadable resource sheets to help you apply what you’ve learned, including local SEO checklists and guides you can save for easy reference. The course starts with the basics—a review of local SEO ranking factors and on-page and off-page SEO techniques. Then, it takes students through lessons on how to claim your Google Business listing and optimize local content so that you have a better chance of showing up in the local pack.

Semrush Academy – Local SEO Course with Greg Gifford

  • Price: Free
  • Includes: Citation management, content creation, Google Business Profile, link building, reputation management
  • Time Commitment: 1-2 hours
  • Receive Certification: Yes

Those who need a quick, free local SEO refresher should consider the Local SEO Course with Greg Gifford via Semrush Academy. This short course reviews how to optimize your Google Business Profile, implement link-building strategies, and manage your business’ NAP citations for better local search results. Intermediate learners will appreciate the section about how to write localized content to maximize traffic. After course completion, you’ll receive an industry-recognized digital marketing certification to showcase your new skills.

Skillshare – Local SEO Course 2023: Complete Practical Local SEO Training

  • Price: Memberships starting at $32/month (one-month free trial)
  • Includes: Citation building, content creation, Google Business Profile, link building, local keyword research, WordPress
  • Time Commitment: 5-6 hours
  • Receive Certification: No

Suited for a range of experience levels, Local SEO Course 2023: Complete Practical Local SEO Training on Skillshare has a fresh perspective on local SEO. Beyond video lessons covering the best local SEO strategies, this unique course offers access to a private Facebook Q&A group, free one-to-one business consultation, and other types of individualized support from the instructor. If you decide to keep your Skillshare membership after the course is over, you’ll also have access to hundreds of other SEO courses, covering everything from keyword research and link building to content creation and much more.

Udemy – Local SEO: A Definitive Guide To Local Business Marketing

  • Price: $94.99 course or memberships starting at $20/month (seven-day free trial)
  • Includes: Citation building, content creation, Google Business Profile, link building, local keyword research
  • Time Commitment: 10-11 hours
  • Receive Certification: Yes

If you want an all-in-one local SEO marketing course for true beginners, sign up for Local SEO: A Definitive Guide To Local Business Marketing on Udemy. In this course, complex ideas are broken down and thoroughly explained to cater to those with no previous SEO knowledge. Topics range from off-page and on-page SEO to backlinking strategies, optimizing your Google Business Profile, and more. To help participants follow along with ease, each step of the local SEO process is paired with a how-to video demonstration, making it the perfect resource for business owners to refer back to when setting up these local SEO techniques on their own.

Yoast SEO Academy – Local SEO Training

  • Price: $79/year
  • Includes: Citation building, content creation, Google Business Profile, link building, reputation management
  • Time Commitment: 2-3 hours
  • Receive Certification: Yes

Sharpen your local SEO skills with the Local SEO Training course by Yoast SEO Academy. This SEO strategy course provides online trainings for small businesses looking to improve their organic local search engine rankings. With instructional videos about on and off-page SEO tactics, this course offers insight on local citations, user experience (UX), and ways to leverage social media to boost local SEO. Included with your purchase is a vocabulary cheat sheet and access to the Yoast Local SEO plugin, which takes care of technical SEO needs on your business’ contact page.

Additional Local SEO Resources

While there are plenty of useful local SEO courses available, you can continue learning about local SEO optimization through various guides, checklists, resources, and blogs from leaders in the industry. Here are additional local SEO resources for further education.

Need help implementing local SEO strategies to boost your online presence? Hurrdat Marketing offers website and local SEO services that can help. Contact us today to learn more!

Best Local SEO Marketing Courses & Resources | Hurrdat Marketing (1)

Cristian Robles

Author

Cristian is a Content Strategist at Hurrdat, where he develops and executes well-researched, engaging, and relevant content for websites, blogs, and other digital platforms. Cristian loves learning and applying digital marketing trends and has a deep understanding of search engine optimization, content strategy, and content creation.

Cristian lives in Omaha, NE, and graduated from the University of Nebraska-Omaha with a major in Journalism and Media Communications with a concentration in Creative Media. In his free time, Cristian stays active outdoors, plays video games, keeps in the loop on reality TV, and snuggles his two cats Milo and Mia.

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Best Local SEO Marketing Courses & Resources | Hurrdat Marketing (2024)

FAQs

Which course is best for SEO? ›

Top 10 SEO Courses in India
  • Digital Marketing Institute (DMI): ...
  • Simplilearn: ...
  • Coursera - SEO Specialization (offered by the University of California, Davis): ...
  • HubSpot Academy - SEO Training Course: ...
  • EduPristine: ...
  • Digital Vidya: ...
  • Manipal ProLearn: ...
  • IIDE - Indian Institute of Digital Education:
Feb 28, 2024

What is the most effective strategy for local SEO? ›

Google Business Profile (GBP) is one of the best local SEO strategies for local businesses that meet with customers face to face. If your business qualifies for a GBP listing, you need to claim and optimize your Google Business Profile. (It's one of the best ways to get your company to rank high on Google!)

What is the local SEO course in Reliablesoft? ›

Local SEO Course (Reliablesoft)

The course is part of the Complete SEO Course which includes everything you ever need to know about SEO. In the Local SEO lesson, you'll learn what local SEO is, how it's different from general SEO, and how to fully optimize your website for the best possible results.

How much does Google SEO certification cost? ›

What about certification? You can complete the course and get a certification of completion or enroll in the SEO specialization, complete all courses, and get an SEO certification from Coursera and UCDavis. To finish the SEO certification, you'll have to allocate around 5 months, and the total cost will be around $245.

Is SEO a high paying job? ›

Highest salary that a SEO can earn is ₹8.0 Lakhs per year (₹66.7k per month). How does SEO Salary in India change with experience? An Entry Level SEO with less than three years of experience earns an average salary of ₹2.5 Lakhs per year.

Is SEO a high paying skill? ›

And finally, the highest-paid SEO position within a company is an SEO director. The average SEO director can make $84,315 per year, according to Glassdoor.

How do I master local SEO? ›

Local SEO Optimization Tips & Strategies
  1. Create locally relevant content. ...
  2. Get inbound links. ...
  3. Prioritize customer reviews. ...
  4. Improve your internal linking structure. ...
  5. Audit and optimize your website. ...
  6. Optimize your Google Business Profile. ...
  7. Engage on social media. ...
  8. Optimize URLs, title tags, meta descriptions, and content.
Jun 7, 2023

What are the three pillars of local SEO? ›

Proximity, prominence, and relevance are the three pillars of local search. Local SEO employs a wide array of technical and creative efforts to convince search engines that a business should be prominent in their results as a relevant answer to online searchers in close proximity to each business location.

Is Yoast local SEO worth it? ›

The results were just fantastic! The SEO Analysis of Yoast has really helped me on how I can improve my content. This has helped me improve the traffic on my website by 10 folds, but we started ranking on the 1st page of Google on the majority of our searches. I really thank Yoast SEO for helping me grow my website.

Is there a free SEO course? ›

SEO for Beginners is a free course aimed at simplifying digital marketing essentials. Discover why digital marketing matters, explore its different forms and delve into the world of Search Engine Optimization (SEO).

How much does it cost to learn SEO? ›

How Much Does It Cost to Learn SEO? Here Are the Facts
ApproachCost to Learn SEO
SEO Courses$50 – $10,000 +
SEO Certifications$100 – $500 +
1-on-1 SEO Coaching$100 – $1,500 Per Hour
SEO Books$10 – $50
4 more rows
Jan 17, 2024

Should I learn SEO or digital marketing? ›

Both are essential for a business. SEO is an important digital marketing tool and works better with other paid strategies to promote a business and make it profitable. From a career perspective, you can do both SEO courses and digital marketing courses.

Is Google SEO certification worth it? ›

Is SEO Certification Worth It? If you are just starting or want to improve your qualifications, a structured program taught by an SEO specialist can be a good idea. If you already have a lot of SEO experience, clients, and proven SEO successes, you probably can do without it.

Is it worth paying for Google SEO? ›

The stats suggest that business owners who spend less than $500 a month on SEO are 75% more likely to be unhappy with their results compared with those who spend $500 or more. Remember that SEO is like any other service: you get what you pay for. Are SEO companies worth it? Yes, if you go for quality.

Can I learn SEO in 3 months? ›

In short, learning the basics of SEO takes about 3 months. But you can't say you have fully learnt the job without having some experience under your belt, which could take 2 to 3 years.

Can I get job if I learn SEO? ›

Yes, SEO is a growing field, with SEO skills and digital marketing still in great demand.

Is there a course for SEO? ›

The Beginner's Guide to SEO (Ahrefs)

The SEO guide from Ahrefs is a seven-chapter course that covers the basics of SEO. It explains how search engines work, how to do keyword research, how to optimize your website for search engines, and how to build links to your website.

Does SEO require a degree? ›

While a college degree is not an absolute requirement for becoming an SEO Specialist, understanding the educational backgrounds of professionals in the field can provide valuable context for those considering a career in SEO. A degree can offer foundational knowledge and skills that are beneficial in the SEO industry.

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